Every man or woman in his or her prime ceaselessly longs for the ability to look the way they had 20 years before, and this longing leads to indiscretion when choosing among anti-age creams. But in an altered perspective of the situation, there may truly be hope.

The average person can be forgiven if she - or he, for that matter - feels thoroughly confused after even a cursory research pertaining to answer the question: what is the best anti wrinkle cream? With so many creams claiming to be able to magically erase our lines, how do we decide which one is worthy of being taken to the check-out point?

Of course, the multitude of choices should be named the culprit. Those ghostly manufacturers seek new ways to trick the crowds, they do, and they succeed only in testing the patience of the elders. The Wise Ones know in their hearts that the only elixir which erases age is the Vitamin A cream, Retinol

But the process of approving Retinol is not making much progress. This is causing the older consumer population to come up penniless and hopeless as they search through the stores amongst the medicines that seem to repopulate and reform each day.

But we cannot declare all anti-age creams on the market today useless, because the fact is that with each application of the different types of cream, wrinkles and lines disappear, making it nearly impossible to give age-diminishing credit to any one brand.

Besides the vitamin A based creams, it is generally considered that the best wrinkle cream of today is the cone that contains AHA (alpha hydroxyl acids), antioxidants (based on derivatives of vitamins A, C and E), coenzyme Q10, collagen or copper. The newest ingredient being touted as "magical" is the orchid extract. Of course, it is impossible to put all those ingredients together in one all-powerful cream for eradicating wrinkles.

It is best for anyone looking to reduce the signs of their age to simply alternate between different creams to produce a grand effect. It could only help the fight. And though it is nice to consult with friends and family on products THEY use, it is best to make purchases according to one's OWN skin. No one knows better than it does whether a certain product is right for that person or not.

Having said that, it is also important to emphasise that you will not find a satisfactory answer to the question - what is the best anti wrinkle cream - if you keep buzzing from one cream to the next, potentially even better one. Make an informed choice, and then stick with it for at least three months. People in the know say that the most common cause of an anti-aging cream not fulfilling its promise is that we, the users, do not stick with it long enough.